Hi, I'm Barbara!

I'm passionate about travel. Here I document my adventures, provide helpful tips for how to plan your dream vacation, and offer insights from my 30+ years as a professional travel agent.

Brochure Lingo - What Does it All Mean???

Brochure Lingo - What Does it All Mean???


It's all so confusing. What does it mean when your brochure states "view, see, admire, visit?" Here's a great explanation when the fine print in your brochure cannot be found.

"Today's adventure begins with a guided walking tour with views of..."

Translation: There will be a guide who walks with you and informs you about your route, but you are only looking at, not going into the places along the route. The same applies to terms like "today we'll see... and we'll admire the..."

"Follow your local guide as we visit..."

Translation: You'll have a local, licensed, professional guide who escorts you on an informative tour inside a specific location. Sometimes companies offer headsets to enhance the experience, and the brochure will indicate if this is included. It's important to note that a tip is expected at the end of the tour.

Another way to say "view, see or admire" is "a passing glance." This is exactly what it states – looking as you travel past the area. I call these "drive-bys."


There are times when an "orientation" is included in your itinerary. These orientations vary greatly from company to company. At times they are short meetings with your tour guide and fellow travelers to discuss the plans and regulations of the tour.

Other times they can be one of the following:

  1. A brief summary of each days activities followed by drinks and snacks at your hotel.
  2. Your tour director "orients" you while you travel on a tour bus and he/she points out local sites. The brochure will state "orientation drive."
  3. A short overview of the tour followed by dinner in a local restaurant or at your hotel. This is meant for the tour director to get your documents and personal information organized.

"Meals Included"

When meals are included, the brochure will state "tonight's included dinner..." or "meet your fellow travel companions at an included dinner." When meals are not included it may state, "why not enjoy an evening at a local restaurant" or "consider indulging yourselves in a taste of the local cuisine." These statements suggest, but do not include your meals.

When dinner is included it will be indicated by the letter D. For breakfast, which is almost always included daily, you will see the letter B or BB, meaning buffet breakfast. These also may mean you are dining at your hotel. A meal included in a local restaurant may say "dine tonight at a local restaurant with your fellow companions" or "your evening is highlighted by..." or even "sample the local cuisine at..."

If you have specialty dietary needs, tell your guide immediately. You can do this in advance or privately at the orientation. Tour companies are very accommodating with regard to special requests in this area.

When lunch is included, usually with higher priced tours, that will be indicated as well.

The choice to dine is yours. My husband and I often like to eat locally and forgo the hotel meals. This is done at our expense and budgeted for before we leave.

Your Travel Professional Knows Best

Working with a travel agent means you don't have to worry about what all the lingo means, if your lunch is covered, or whether or not you'll actually get to see everything you want to see. You can't put a price tag on having peace of mind, especially when you're traveling overseas. A professional travel agent knows the ins and outs of the business, and they know how to make sure you're getting everything you want out of your vacation.

As a professional travel agent with over 30 years of experience, I know how to help guide you through the planning process. I'm happy to answer your questions and to discuss the first steps of preparing for your trip. Call me at 770-740-9099 or email to begin planning with me today!

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